2024 Memoir: Every Page of SAGUARO’s Story Is Yours

Market

Our reach keeps growing!
We’ve launched official websites in Italy and France, making shopping easier with localized support and tailored services.
Plus, we’ve teamed up with international partners to bring SAGUARO to 16 new countries through B2B channels. Wherever you are, you can step into the freedom that defines SAGUARO.

Fans

This year, more people joined SAGUARO’s journey, spreading the barefoot movement and creating a stronger, more connected community.
To show our gratitude, we introduced playful surprises like plush toys, stickers, and toe separators—little tokens to bring us even closer to our fans.

TikTok Shop

This year, we successfully joined the U.S. TikTok Shop and became a star seller in just three months, earning a 4.6 store rating.
This milestone allowed more young users to discover SAGUARO and join the barefoot movement, bringing its benefits to new platforms and communities.

Improving your delivery experience was a key focus this year.

We pre-stocked popular items in Germany, Spain, and the U.S., speeding up shipping times for customers in these regions. To ensure peace of mind, we also introduced a "21-Day Undelivered Full Refund" Service Guarantee, protecting every order you’ve been waiting for.

We know high demand has caused delays for some items, and we’re addressing this by implementing smarter inventory systems and expanding our overseas warehouses. No matter where you are, we’re working hard to get your favorite products to you faster.

We recognized that time zone differences sometimes caused slower responses to customer inquiries.

To improve your experience, we adjusted our team schedules to provide faster support across more time zones. But we didn’t stop there.

This year, we launched AI Agent on our Spanish site, making it easier for customers to find answers quickly and effortlessly. We’ll continue to upgrade this feature and gradually roll it out to more sites, ensuring that customers, no matter where they are or when they need us, can enjoy a faster and more efficient service experience.

This year, we introduced meaningful upgrades to our website.

On our English site, we added back-in-stock notifications so you never miss out on your favorite products. On our Spanish site, we launched shipping insurance, making returns and exchanges worry-free. Plus, with Google Pay and Apple Pay now available, checking out has never been easier.

But what truly touched us this year was hearing from you. We revamped our blog and launched a customer stories section, receiving over 100 heartfelt submissions. Each story is a unique reflection of your journey with SAGUARO, reminding us that barefoot shoes aren’t just products—they’re part of a lifestyle. Your experiences inspire everything we do.

The holiday season at SAGUARO is our special way of sharing gratitude and warmth with you.

This year, we prepared handwritten cards and custom gift boxes for 500 lucky customers. Each card, lovingly written by our team, carried heartfelt wishes, while the gift boxes included photo frames and albums—symbols of treasuring life’s precious moments.

We hope these tokens added a touch of magic to your holiday, helping you celebrate and preserve the moments that truly matter.

While we couldn’t share this gesture with everyone, we’re excited to spread even more warmth and gratitude in the future. Our dream is to be a “Santa” for more, sharing joy and making the holidays brighter for all.

We’ve brought you more diverse footwear options, including sandals, rain boots, Chelsea boots, kids’ hiking shoes, and waterproof styles, all complemented by vibrant new color choices. Each pair is designed with care, making barefoot shoes an even more seamless part of your life.

At the same time, we understand that for those looking for warmth and waterproofing, some products still fall short of perfection. While we regret not meeting every expectation, this drives us to innovate faster.

Our team is dedicated to creating barefoot shoes that meet your needs, keeping you warm and worry-free as you embrace the freedom of winter walks.

We’ve enhanced the soles of Brave I and other models, ensuring greater stability and comfort with every step.

To make shopping easier, we introduced scenario-based pages tailored to sports, daily wear, and waterproof needs, helping you quickly find the perfect fit.

With Ambition II, Wish I, and Forestep I now in mass production, we’ve reduced costs, delivering more value while maintaining the quality you trust.

Cherished Moments Etched in Memory

Some moments are unforgettable, like snapshots that bring cherished memories to life. In 2024, from foot health awareness campaigns to extreme skydiving events, every special moment was made even more meaningful by your participation.